Ariela intuitively recognises characters and stories that orbit beyond the ordinary. Constantly flirting with documentary, fashion and advertising, Ariela’s films take on a unique and emotive style of cinematic storytelling, finding beauty in everyday life. Her work for Farm, 20 years of Sun, was awarded at the London Fashion Film Festival. The film is a fusion of three huge passions of her – dance, cinema and Brazil. Her latest important award is a Bronze Lions at Cannes Festival 22 for a Dove commercial dedicated to the postpartum experience. Along with other feminine contemporary issues, identity ideologies in general are of much relevance for her personal live and also her work.